Engineering · 3 min read
Project: Dubai World Records
In 2019 Scripttic helped Procter & Gamble achieve a Guinness World Record — building the pledge-recording software and website deployed across 10 malls in Dubai and Abu Dhabi.
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In 2019 Scripttic assisted Procter & Gamble in achieving a Guinness World Record. The challenge: collecting pledges from individuals across the UAE at scale, in a way that was verifiable and auditable.
We developed the software to record each pledge and built the companion website where participants could contribute to an online album. The system was deployed across 10 major malls in Dubai and Abu Dhabi, where the team also oversaw installation of the pledge-taking stations on the ground.
On the ground in Dubai
Beyond the technical delivery, the team had the chance to visit IMG Worlds of Adventure — described as the largest indoor theme park in the world — as part of the deployment. A good reminder that some projects take you to unexpected places.
This was one of several Guinness World Records projects Scripttic has been involved in. Each one is a unique engineering challenge: the requirements are real, the timelines are fixed, and the stakes are public.
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